Habit Lab Journal About
In development

Rethink what's possible.

Live well and enjoy what you love. Thrive is physician-led, evidence-based coaching for people with long-term health conditions, for as long as you need it.

An older woman stretching outdoors, laughing in the sunlight

Support that keeps going.

Coaching for as long as you need it, built around your condition, your body and your life.

It doesn't replace your doctor. It covers the daily part a short appointment can't: what to eat, how to move, what's safe.

What you leave with

Feel more like yourself again.

01

A flexible health plan built for you

Not generic advice. One plan, yours, adjusted as things change.

02

Fewer decisions to make

The day’s eating and movement, already worked out.

03

A coach who knows you

Someone who knows your case, watching how it goes over months rather than minutes.

04

A clearer sense of what you can control

Chronic illness comes with uncertainty. Thrive helps you focus on what is within your power, so you spend less time worrying and more time living.

How it works

Assess, plan, adjust.

The plan is not written once and handed over. It moves as your condition and your life do.

A proper first look

Your condition, your medication, what you eat, how you move, what your days are actually like.

A plan you helped make

You choose what goes in it. A plan built around food you don't like is a plan you'll drop.

Daily guidance

What to eat and how to move, on the day, for your condition. The decisions get made in advance, so you’re not making them when you’re tired.

A weekly review

What moved, what didn’t, and what changes next.

Programmes like this work.

In one UK trial, people with type 2 diabetes joined a structured weight programme run through their normal clinic. Almost half were in remission after a year: off their diabetes medication, blood sugar back to normal. A third were still there after two.1,2 A trial in the Middle East and North Africa found the same.3

Who a programme is built for matters too. HEAL-D was designed with African and Caribbean communities from the start, not adapted for them later, and it works online as well as in person.4,5 Studies of ordinary weight services show the reverse: people can tell when a programme wasn't written for them, and they leave.6

Thrive follows that model. Structured, led by a doctor, and built for you from the start.

Sources
  1. Lean, M. E. J., et al. (2018). Primary care-led weight management for remission of type 2 diabetes (DiRECT): An open-label, cluster-randomised trial. The Lancet, 391(10120), 541–551. doi.org/10.1016/S0140-6736(17)33102-1
  2. Lean, M. E. J., et al. (2019). Durability of a primary care-led weight-management intervention for remission of type 2 diabetes: 2-year results of the DiRECT open-label, cluster-randomised trial. The Lancet Diabetes & Endocrinology, 7(5), 344–355. doi.org/10.1016/S2213-8587(19)30068-3
  3. Taheri, S., et al. (2020). Effect of intensive lifestyle intervention on bodyweight and glycaemia in early type 2 diabetes (DIADEM-I): An open-label, parallel-group, randomised controlled trial. The Lancet Diabetes & Endocrinology, 8(6), 477–489. doi.org/10.1016/S2213-8587(20)30117-0
  4. Moore, A. P., et al. (2019). Designing the Healthy Eating and Active Lifestyles for Diabetes (HEAL-D) self-management and support programme for UK African and Caribbean communities. BMC Public Health, 19(1), 1146. doi.org/10.1186/s12889-019-7411-z
  5. Low, J. T. S., et al. (2024). HEAL-D Online: A mixed methods evaluation exploring the feasibility of implementing a virtual culturally tailored diabetes self-management programme for African and Caribbean communities. BMJ Open, 14(10), e085847. doi.org/10.1136/bmjopen-2024-085847
  6. Maynard, M. J., et al. (2023). Improving adult behavioural weight management services for diverse UK Black Caribbean and Black African ethnic groups. Frontiers in Public Health, 11, 1239668. doi.org/10.3389/fpubh.2023.1239668

Thrive is a coaching and education programme. It works alongside the medical care you already receive and does not replace it. Never change or stop prescribed medication on the basis of anything here without speaking to the doctor who prescribed it. If you are acutely unwell, contact a local emergency service.

Your team

The team you’ll work with.

A long-term condition needs more than one kind of expert.

Endocrinologist

To be announced

Specialist advice on your condition and your medication.

Nutritionist

To be announced

Turns the plan into food you actually want to eat.

Health coach

To be announced

Checks in each week and keeps you going.

Be first to know when Thrive launches.

Thrive is in development. One email the moment enrolment opens.