A different kind of health company.
Science + Culture.
We turn medical and behavioural science into content and tools that change how people live. Science is so much more powerful when people can understand it. So, everything we create is designed to make that possible.
The wait is over.
We know the struggle of the Caribbean professional and the African entrepreneur making an impact while managing high stress. We’ve lived in communities carrying health burdens long ignored because someone decided they weren’t “profitable enough” to address. That time has passed.
We take the science seriously.
We hold ourselves to the highest academic/scientific standards when designing our content, programmes and tools. There may be a million ways to build life-changing habits and improve your health. But we only show you the tested and trusted ones.
You’re early.
We’re building for a world that stretches from Lagos to Bangkok to New York. You’ve found us at the beginning, which is exactly where you want to find a future leader.
Dr. Soala Reuben MBChB MSc
Physician · Habit scientist · Founder, Pákó
Like a lot of doctors, I used to give advice that was both correct and unusable. Eat better. Move more. Sleep early. The information wasn't the problem. The problem was the giant gap between knowing and doing, and no consultation is long enough to close it.
Pákó exists to close that gap: the same clinical evidence, rebuilt as content, programmes and products you can use every day.
Join our team
We’re always looking for more writers and media experts to contribute to our mission. Doctors and clinicians are welcome to join our experienced reviewers